Bucking the trend
I read today that Starbucks has seen its profits virtually wiped out as a result of the current economic climate. In the article was one of the finest examples of corporate double-speak that I've seen in a long time, from Starbucks chief executive, Howard Schultz:
"With a re-architected cost structure...we began the new fiscal year with a healthier store portfolio that will allow for operating margin expansion."Kind of sums up the pretentiousness that goes hand in hand with Starbucks; in other words, they're closing the stores that don't make money in order to cut their losses. Now, if Starbucks goes under, we will be faced with a very perplexing problem: where do all the pseudo-intellectual would-be writers go with their laptops (most probably Macs) so that everyone can see them write?
Answers on a postcard, please. An Iced Single Vente, 7 pump Peppermint, Caramel Sauce Top and Bottom, Light Ice, No whip, Mocha postcard.
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